This year the Fashion Awards dropped the ‘British’ in its attempt to become a truly global celebration of the worldwide fashion industry. With this came the promise of an ultra-glamourous Oscar style Award show housed at London’s very own Royal Albert Hall. Although, this lavish extravaganza may not have achieved the Academy Award status it wished, it was a night not to be missed. Each and every winner was perfectly suited to the award they were presented with and I am going to show you just why that is.

British emerging talent – Molly Goddard


Goddard’s vibrant fun-frilled designs have been making waves within the fashion industry since 2013, when her collaboration with ASOS sold out in seconds. Since then the West London designer has been on the rise and Goddard’s brand continues to question the status quo of the fashion industry. This year the designer invited us to an interactive exhibition, in which visitors could channel their inner-designer by decorating seven-metre long tulle dresses.  Goddard’s designs have caught the eye of top models, with the likes of Adwoa Aboah likely to be found draped in a bright frilly Goddard piece. As such, it should not come as a shock that this rising star was awarded the British Emerging Talent Award.

Isabella Blow Award for Fashion Creator – Bruce Weber


Bruce Weber’s creative eye has had a significant impact on the fashion industry over the years and is responsible for capturing some of the industry’s most iconic campaigns. His most notable works include the infamous photograph of Olympic athlete Tom Hintnaus in white briefs for Calvin Klein and his shots for Ralph Lauren’s winter 2006 Collection. Constantly working with big brands and names clearly rubbed off on Weber, in 2003 he revealed his own fashion label Weberbilt. Weber’s career has clearly had a tremendous impact upon the fashion industry and therefore it makes perfect sense that he be awarded the Isabella Blow Award to honour his outstanding contribution to the industry.

Special Recognition: Celebrating 100 Years of British Vogue –  Alexandra Shulman


The British fashion bible’s centenary year has certainly been eventful. We saw the Duchess of Cambridge grace the centenary issue, a two-part BBC documentary, an exhibition housed in the National Portrait Gallery and the publication of the memoir of the Editor-in-Chief, Alexandra Shulman. Thus, it seems fitting that the publication and its impact on the industry be recognised formally at the Fashion Awards 2016.

International Accessories Designer – Alessandro Michele


Since being appointed Creative Director of the Italian fashion powerhouse, Gucci, Alessandro Michele has become a leading figure within the industry. Under his reign Gucci’s sales have risen dramatically and continue to do so as he redefines the brand with his unique vintage inspired designs. Michele’s quirky style is also evident within his accessories line, often featuring exotic beasts mixed with traditional Gucci patterns and customs. It is of no surprise that Michele’s role in shaping the fashion industry was acknowledged by this award.

International Urban Luxury Brand – Vetements


If 2016 has been any brands year, it’s got to be Vetements. The brand has come a long way since the release of its first collection in 2014 and has since been featured on the cover of Vogue and is likely to be found in department stores amongst the works of well-established fashion houses. This edgy, grungy brand was bound to win this award leaving no room for competitors.

International Model of the Year – Gigi Hadid


Over the last few years Gigi Hadid has taken the fashion world by storm and has become a household name. The supermodel has bagged herself sixteen Vogue covers worldwide, she has been the face of numerous high-profile campaigns and has collaborated with the American fashion house, Tommy Hilfiger, to produce the Tommy X Gigi Collection. Gigi’s domination of the industry is sure to continue and she is likely to go down in history as a fashion icon. This award credits her influence beyond the catwalk and her reign over the industry.

British Menswear Designer – Craig Green


Green’s impact upon menswear has been pivotal over recent years. In 2012 his namesake label was born and since, British menswear has never been the same. Green’s emotive and dramatic shows often highlight the beauty of his subtle signature pieces and act as a juxtaposition. The iconic worker jacket, which constantly remerges, is a clear example of this. Ultimately, it is right that Green’s distinctive approach and vision be recognised through this award.

Swarovski Award for Positive Change – Franca Sozzani


Franca Sozzani is by far one of the most influential women within the fashion industry. She has achieved plenty in her career, overcoming numerous hurdles and braking down barriers within the industry by constantly questioning the status quo. The Editor-in-Chief of Italian Vogue helped create the phenomenon that is the ‘supermodel’, dedicated an entire issue of the renowned publication to the beauty of black women and in 2011 launched Vogue Curvy celebrating plus-sized figures within the industry.  It was necessary that such an influential woman and her efforts towards positive change be acknowledged.

British Womenswear Designer – Simone Rocha


This Irish born designer has come a long way since her London Fashion Week debut in 2010. Since then she opened her flagship store in London in 2015 and now the likes of Rihanna are to be found in a Rocha original piece. It comes as no surprise that she inherited her father’s (British designer, John Rocha) keen eye for style and raw talent. It seems appropriate that her sheer skill and talent be recognised through receiving this award.

International Business Leader – Gucci’s Marco Bizzarri


Whilst Michele’s quirky redefinition of the biggest Italian fashion house has had a crucial role to play in the reprise of the brand, credit must also be given to the brands CEO, Marco Bizzarri. Since he began his role in January 2015 and since Michele provided the visionary turnaround the brand was in desperate need of, Gucci’s sales have climbed by 17%. The redevelopment of the brand has been a clear success and it is necessary that those responsible be credited for such a dramatic turnaround.

New Fashion Icons Award – Jaden and Willow Smith


The choice of recipients of this award saw the rise of the millennials. Jaden and Willow Smith’s attitude to fashion embodies the modern views challenging societies established norms. Jaden has long been an advocate of gender fluidity and drew attention to the cause when he was made the new face of Louis Vuitton’s SS16 Womenswear line, wearing a knee-length kilt. His younger sister, Willow, was also crowned Chanel’s brand ambassador at the age of 15. Both of the Smith children have had a pivotal impact upon the industry and have achieved more than most adults trying to break into the fashion world.

International Ready-To-Wear Designer – Balenciaga’s Demna Gvasalia


Gvasalia’s vision has changed how we perceive the 97-year-old fashion house, Balenciaga, completely. Like the brands founder, Gvasalia is not afraid to push the boundaries. But since Gvasalia was appointed Creative Director in October 2015, the brand has been intensely redefined by Gvasalia’s unique style, merging urban street wear and high fashion couture. 2016 has been sure to welcome this with open arms. This redirection under Gvasalia, along with the Vetements movement, has had a crucial impact on the industry, challenging and pressuring established fashion house to break free from their norms.

British Brand – Alexander McQueen collected by creative director Sarah Burton


Since the brand was born in 1992, British fashion has never been the same. Under the rule of its founder, the late Alexander McQueen, and his successor, Sarah Burton, the brand continues to create lavish, unconventional pieces that do not fail to inspire the masses. It is therefore, no surprise that this brand which represents true British talent, with a Northern Creative Director and a founder with Scottish-heritage, was presented with such a prestigious award.

Outstanding Achievement – Ralph Lauren


Ralph Lauren has not only had a tremendous impact upon the American fashion industry, but has had remarkable impact across the industry globally. At 28 years-old, Lauren established the brand, which has since maintained its position as a leading global corporation and maintained its impeccable reputation and distinctive style. Under his fashion empire, Lauren has launched over seventeen brands and has over four-hundred-and-nighty stores worldwide. It was only right that Ralph Lauren’s significant contribution to the global industry be recognised through receiving this award.



Last week was fun filled and fashion packed with The Fashion Awards 2016, the airing of the Victoria’s Secret runway show, the revelation of Chanel’s Pre-Fall RTW 2017 Collection at the Ritz Paris and the 75th anniversary celebrations of the American brand, Coach.

Chanel Pre-Fall RTW 2017

The conscious decision of the current Creative Director, Karl Lagerfeld, to pick The Ritz, Paris, to house this year’s annual Métiers d’Art collection goes to the heart of the brand and indulges in its rich history. The ever-chic founder of the Parisian fashion house, Gabrielle ‘Coco’ Chanel, was no stranger to the hotel and adored the lavish lodgings so much that she moved into a three-bed apartment within the facility and as Coco once stated “The Ritz is my home”. Therefore, it was perfectly fitting that this year’s show saw the brand return to its true home and heritage. Chanel’s signature tweed jacket accompanied by pedal pushers, flower crowns which rival any found on snapchat and glittering gold gowns were perfectly complemented by the luxurious interior of The Ritz. The sense of homecoming did not end with The Ritz, it also extended to the models as we saw the long-awaited return to the catwalk of Chanel-muse and British-beauty, Cara Delevingne. Whilst homage was paid to the brands past, we also saw into its future, with the likes of rising-Chanel star Lily-Rose Depp and Sofia Richie making their catwalk debut. Overall, Karl’s 2016 Métiers d’Art show was the perfect regeneration the brand needed after a year of suffering sales, paying tribute to the brands history and giving us a sense of what the future has to offer.


Coach 75th Anniversary – Men’s and Women’s Pre-Fall 2017

Coach ended its 75th year with a star-studded runway show in the brands hometown, New York City. The epic show was housed in a large warehouse at Manhattan’s Pier 94, that was transformed into a façade of a small American town. The 70s inspired collection with a subtle colour palette of mustard, brown and red perfectly juxtaposed the vibrant flashy lights bearing tributes to American culture. Creative Director Stuart Vevers attempted to bring back the sense of hopefulness, optimism and the American Dream into a deflated and divided Country following the recent electoral results.



Two years on from when the tantalising visual delight The Grand Budapest Hotel first hit the big screen mesmerising viewers, Wes Anderson is back. Anderson has made his return onto the small screen with this heart-warming festive short for the Swedish retail powerhouse, H&M.


In recent years Christmas adverts have come to be of pivotal importance, attracting a huge amount of public anticipation and can often have a huge effect on sales. This has brought with it a demand for distinctive and individualist adverts sending corporations advertising and marketing teams into a frenzy leading up to the holiday season. This year John Lewis introduced us to Buster the Boxer and Aldi presented Kevin the Carrot, which was a clever parody of the well-known Christmas movie series, Home Alone. Whilst big names have made appearances in Christmas adverts before, H&M have upped their game by bagging the visionary Wes Anderson to direct the talented Adrian Brody in this year’s festive advert. Anderson is known for his unique and stylish approach to filmography changing the landscape of the film industry and pushing artistic boundaries. Yet, the film industry is not the only industry to be profoundly affected by Anderson’s distinctive style, it has also had a significant impact upon the fashion industry. It therefore makes perfect sense that Anderson was chosen to direct the Christmas advert for this leading fashion brand. Well-known cinematographic techniques used by the director and his traditional use of a limited colour palette perfectly complements the fabulous festive attire on display. The artistic approach does not undermine the touching Christmas message, “Come together”, implying that even when all does not go to plan we must ensure that no one should have to spend the holidays alone. Overall, Come Together is by far one of the most original and touching Christmas adverts to grace the small screen this holiday season.



Photo Credit – H&M http://www2.hm.com/en_gb/free-form-campaigns-s03/7va-come-together.html, Dazed Digital http://www.dazeddigital.com/fashion/article/25987/1/what-s-wes-anderson-s-most-fashionable-film